Amber McCann is an international board certified lactation consultant (IBCLC) whose current interests involve connecting with new families through social media channels and teaching others in her profession to do the same. After maintaining a busy private practice in the Washington DC suburbs and working with an innovative model of care at the Breastfeeding Center of Pittsburgh, she now provides marketing and communications guidance for a number of birth and breastfeeding organizations. When she’s not furiously tweeting or watching terrible reality TV, you can find her eating her way through all of the fantastic restaurants in her new hometown of Pittsburgh and snuggling her three children.
Jeanette McCulloch, IBCLC, has been combining communications work and women’s health advocacy for more than 20 years. She is a co-founder of BirthSwell, which is improving infant and maternal health - and the way we talk about birth and breastfeeding - through strategic communications and social media. She is a board member of Citizens for Midwifery, and is active in local, statewide, and national birth and breastfeeding advocacy projects.
In this presentation, we will learn about the unique values, communication styles, learning preferences, and buying habits of Millennials. We’ll also address some common friction points between Millennials and other generations, with the goal of developing a self-awareness that can help us provide the best possible care.
We will also learn how to apply our knowledge of Millennial values and communications styles to understanding how we can best find Millennials as clients, teach in the way they best learn, and provide information and care in a way that reaches Millennials where they are at.
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