Breastfeeding brings along many health benefits for parents and child but the practice in
many countries falls short of achieving the World Health Organization (WHO) directives
due to various challenges. Existing information and communication technology solutions
promise to tackle barriers to breastfeeding, e.g., by providing self-administered
breastfeeding education, and have shown some success in improving the theoretical
knowledge. However, there is room for improvement, for example, by offering educational
content that examines the lived experience of breastfeeding through games or playful
interactive experiences that could also engage partners and wider society in the process.
Drawing from our exploratory work, we present the potential and limitations of playful
technology in support breastfeeding and suggest two main opportunities for playful
technology design: 1) immersive first-person breastfeeding experience for expecting parents
and 2) playful systems that portray the needs of newborns. We will give a glimpse into the
design and development process of a virtual reality breastfeeding experience, together with a
demonstration of our initial low fidelity prototype system.
Learning Objectives:
Objective 1: Participants will be able to list existing types of tech-mediated intervention to
support breastfeeding
Objective 2: Participants will be able to assess the potential and limitations of technology in
the breastfeeding space
Objective 3: Participants will be able to cooperatively design playful technology for
breastfeeding with different stakeholders
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