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Note: Currently only available through a bundled series of lectures

Keeping the Fox Out of the Chicken Coop: Safeguarding Your Reputation Against Baby Feeding Industry Influence

by Michelle Pensa Branco, MPH, IBCLC
  • Duration: 60 Mins
  • Credits: 1 CERP, 1 E-CERP
  • Handout: No
  • Origin: GOLD Learning
Abstract:

Adhering to the International Code of Marketing of Breastmilk Substitutes and relevant subsequent WHA resolutions (the Code) is a personal and professional obligation for IBCLCs and breastfeeding helpers and advocates. Beyond that, we are often called upon to provide advice and support to the organizations we work for and support in respect of their Code obligations.

Learning Objectives:

Objective 1: Participants will be able to describe three marketing strategies used in the marketing of breastmilk substitutes;

Objective 2: Participants will be able to identify the specific violations of the Code in three types of marketing mediums targeting healthcare workers;

Objective 3: Participants will be able to Describe the components of a Code analysis, using the example checklist provided


Presentations: 5  |  Hours / CE Credits: 5  |  Viewing Time: 4 Weeks