The key to best breastfeeding (BF) practices is continued support and counselling for lactating / breastfeeding mothers by mother support groups (MSG) and peer counsellors thereby saving many lives and reducing neonatal mortality worldwide. MSG’s are a vital link between breastfeeding women and the healthcare system. MSG’s services in developing countries are generally based in the community, but in India, they are based in maternity homes/ hospitals. In our institution, they acted as strong breastfeeding advocates working closely with health professionals to introduce early initiation of BF, exclusive breastfeeding, early skin to skin contact and introduction of breast crawl after birth. The impact of MSG services was marked in early detection, prevention and management of breast and nipple problems in postpartum mothers. The contribution of MSG’s was strengthened by the positive acceptance and collaboration from the concerned departments along with strong hospital policy of baby and mother friendly initiative.
Learning Objectives:
Objective 1: Role of Mother support group counsellors for support, promotion and protection of breastfeeding
Objective 2: Impact of MSG services in an institutional setup
Objective 3: Early detection of Breast and Nipple problems
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