Fiona Dykes is Professor of Maternal and Infant Health and leads Maternal and Infant Nutrition and Nurture Group (MAINN), at University of Central Lancashire, Preston, UK. Fiona has a particular upon the global, socio-cultural and political influences upon infant and young child feeding practices; her methodological expertise is in ethnography and other qualitative research methods. Fiona is the Conference Convenor and Chair of the Scientific Review Committee for the MAINN Conference, a three day, international, peer reviewed event established in 2007 and held bi-annually in the UK and, more recently, on alternate years overseas (Sydney, Australia, Sweden and Florida). She is a member of the editorial board for Maternal and Child Nutrition. Fiona is author of Breastfeeding in Hospital: Mothers, Midwives and the Production Line (Routledge) and co-author, with Dr Tanya Cassidy of Banking on Milk: An ethnography of donor human milk relations (Routledge). She is also joint editor of several books including Infant and Young Child Feeding: Challenges to implementing a Global Strategy (Wiley-Blackwell) and Ethnographic Research in Maternal and Child Health (Routledge).
In this presentation, Fiona Dykes describes a program of research that has significantly contributed to a paradigm shift in the Unicef UK Baby Friendly Initiative (BFI). In 2013, Unicef UK BFI published a revised set of evidence-based standards for all maternity and children's services placing a particular emphasis on mother-infant relationship building rather than the previous specific emphasis on breastfeeding (Unicef UK 2013).
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