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Note: Currently only available through a bundled series of lectures

Deconstructing Online Messaging: Ethical Considerations

by Barbara Robertson, MA, IBCLC, LLL
  • Duration: 60 Mins
  • Credits: 1 CERP, 1 E-CERP
  • Handout: Yes
  • Origin: GOLD Learning

If it is on the internet, it must be true! Not. Online media may present as an entertainment video but really be a commercial for a product. A publication can appear to a research article but actually be an opinion blog. We will identify ways in which businesses try to manipulate the viewer. Underlying messages will be decoded using the values of biomedical ethics and marketing techniques. Online breastfeeding media will be analyzed through the lens of biomedical ethics to uncover their true meaning.

Learning Objectives:

Objective 1: The participant will be able to list at least three values of biomedical ethics;

Objective 2: The participant will be able to identify marketing tactics used to manipulate the viewer;

Objective 3: The learner will be able to apply the values of biomedical ethics to analysis as they relate to IBCLCs, to analysis various online media

Lectures by Profession, Product Focus
Presentations: 5  |  Hours / CE Credits: 5  |  Viewing Time: 6 Weeks