Breastfeeding ensures a healthy start in life and makes economic sense. Infants under 6 months should be exclusively breastfed, yet only 37% do. In low and middle income countries, this is 43%. The global target is to increase the rate of exclusive breastfeeding for the first 6 months to at least 50%. Mothers need support to breastfeed. A UNICEF report showed that early initiation of breastfeeding was not facilitated by the presence of a doctor, nurse or midwife.
The Breastfeeding Advocacy Initiative’s (BAI), established in 2014, is led by UNICEF and WHO and has 18 member organizations. The Initiative advocates for increased political commitment to and investment for breastfeeding. The BAI has crafted a Call to Action, successfully leveraged strategic advocacy opportunities and developed a communication plan based on audience research. The BAI appeals to members to participate actively in the work, and to non-members to consider joining the Initiative.
Learning Objectives:
Objective 1:Describe global breastfeeding rates
Objective 2: Describe in which way mothers need support to breastfeeding
Objective 3: Describe the work of the Breastfeeding Advocacy Initiative
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