The International Code of Marketing of Breastmilk Substitutes (WHO Code) exists to protect health during a vulnerable period of life. In the course of practicing health care in the service of families with babies and young children, health care workers of all disciplines will encounter situations which should be guided by the WHO Code. It is in the interest of families and health for all health workers to be aware of the WHO Code and what it requires, as well as to be able to evaluate a situation where a commercial entity is interacting with the public regarding infant and young child feeding. Using a rubric of WHO Code guidance, the participant will practice evaluating real-world case studies and determining whether or not they are in compliance with the WHO Code.
Learning Objectives:
1. List 3 specific types of scenarios which are covered by the WHO Code.
2. Apply a rubric of WHO Code guidelines to evaluate components of a real-world case study of a company interacting with the public.
3. Explain 2 action steps to address violations of the Code; and identify 1 case study describing a real-world situation where a company acts within WHO Code guidelines.
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