Lactation Consultants/Counselors are the emerging professionals in developing countries like India. Breastfeeding practices are still heavily influenced by traditions and often left to the expertise of elders in the family. Many health care providers are unaware of the emergence of Human Lactation Management as a science & the availability of experts in their vicinity. Most maternity services do not have a dedicated Lactation Consultants/Counselors. Even where such facility exists, there is a lack of management strategies to improve & sustain breastfeeding rates & outcomes. This presentation will help Lactation Consultants & Counselors learn how to convey to management that there is a need for a Lactation Consultant/Counselor to set up the administrative strategy and protocols for ensuring things like early initiation of breastfeeding, exclusive breastfeeding, prevention and prompt treatments of breastfeeding problems, post discharge follow-up and care, monitoring of breastfeeding indicators, maintaining BFHI status and regular and ongoing training of staff to build adequate knowledge and skills.
Learning Objectives:
1. Describe strategies for convincing management of the dire need to appoint a dedicated Lactation Consultant/Counselor in any maternity set up.
2. List the areas where a Lactation Consultant/Counselor can focus to improve the breastfeeding practices in a Private/Corporate maternity set up.
3. Explain the management strategies required to improve the breastfeeding practices in a Private/Corporate maternity set up.
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