In this presentation, Fiona Dykes describes a program of research that has significantly contributed to a paradigm shift in the Unicef UK Baby Friendly Initiative (BFI). In 2013, Unicef UK BFI published a revised set of evidence-based standards for all maternity and children's services placing a particular emphasis on mother-infant relationship building rather than the previous specific emphasis on breastfeeding (Unicef UK 2013).
Learning Objectives:
Objective 1: Delegates will be able to explain importance of relationships being central to breastfeeding at an organizational, family, and staff-parent level;
Objective 2: Delegates will be able to investigate the ways in which we can shift the focus from breastfeeding as a mechanistic and productive process, concerned primarily with nutrition to a relational one;
Objective 3: Delegates will be able to describe the influence of culture and paradigmatic stance upon our way(s) of conceptualising infant and young child feeding and breastfeeding.
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