The Sharjah Baby-Friendly Campaign: A Community-Based Model For Breastfeeding Promotion, Protection And Support
Despite the recommendations and various initiatives to promote breastfeeding, most women don’t reach the exclusive breastfeeding target in both developed and developing countries. Similar has been the case in the United Arab Emirates.
Therefore based on the decree by the ruler of the Emirate of Sharjah, UAE, a multi-sectorial, multi-directional breastfeeding campaign-the Sharjah Baby-Friendly Campaign- was launched in March 2012. It consisted of 4 initiatives namely Baby-Friendly Health Facility, Mother-Friendly Workplace, Breastfeeding-Friendly Nursery and Mother-Baby Friendly Public Place. Once an organization met the criteria for any of these initiatives it was awarded the designation or accreditation of that initiative.
The campaign initiatives worked through capacity building of healthcare workers, developed breastfeeding education content and resources, and conducted community outreach through social media.
The positive impact of the campaign on breastfeeding promotion, protection and support is evident by the tripled exclusive breastfeeding rate at 6 months over a 5 years period.
This lecture was originally offered at our 2018 GOLD Lactation Conference.
Evelyne Ruf is a family physician from France, and an International Board Lactation Consultant (since 1993). More than 25 years ago, she shifted to the United Arab Emirates (UAE), working for the Ministry of Health, in Sharjah MCH Center. She opened there the first Lactation Clinic in the UAE, with the support of volunteers from Breastfeeding Friends (BFF), which she had co-founded.
Five years ago, the Lactation Clinic has been shifted to the Family Health Promotion Center, where it continues to offer, to a very cosmopolitan population, skilled lactation support as well as assessment and release of tethered oral tissues.
A member of the National Breastfeeding Committee, Evelyne has been involved in the Baby-Friendly Hospital Initiative as a lecturer, trainer, adviser and assessor. Her workplace became the first Baby-Friendly Health Center in the UAE and received the IBCLC Care Award (community category) in 2015.
She has also been actively involved in the Sharjah Baby-Friendly Emirate Campaign, a multi-sectorial initiative launched in 2012, and presented its achievements during Gold Lactation 4 years ago.
With her husband of 34 years, she is the proud and grateful mother of 5 grown-up breastfed children and the grandmother of 4 breastfed little ones.
Topic: The Sharjah Baby-Friendly Campaign: A Community-Based Model for Breastfeeding Promotion, Protection and Support - [View Abstract]
Objective 1: Discuss the need of multi-sectorial initiatives to increase exclusive breastfeeding rates;
Objective 2: Describe the key components of Sharjah Baby-Friendly Campaign (SBFC): from conception to implementation;
Objective 3: Discuss the challenges encountered and ways to overcome them.
Despite the recommendations and various initiatives to promote breastfeeding, most women don’t reach the exclusive breastfeeding target in both developed and developing countries. Similar has been the case in the United Arab Emirates.
Therefore based on the decree by the ruler of the Emirate of Sharjah, UAE, a multi-sectorial, multi-directional breastfeeding campaign-the Sharjah Baby-Friendly Campaign- was launched in March 2012. It consisted of 4 initiatives namely Baby-Friendly Health Facility, Mother-Friendly Workplace, Breastfeeding-Friendly Nursery and Mother-Baby Friendly Public Place. Once an organization met the criteria for any of these initiatives it was awarded the designation or accreditation of that initiative.
The campaign initiatives worked through capacity building of healthcare workers, developed breastfeeding education content and resources, and conducted community outreach through social media.
The positive impact of the campaign on breastfeeding promotion, protection and support is evident by the tripled exclusive breastfeeding rate at 6 months over a 5 years period.
Accreditation
CERPs - Continuing Education Recognition Points GOLD Conferences has been designated as a Long Term Provider of CERPs by the IBLCE--Approval #CLT114-07. 1 L-CERP.
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